Trace Knowledge Center

Trace connects supply chain partners. You build up the chain digitally by inviting partners (1-up-1-down) until the first link – the farmer – is reached. Trace is easily accessible, even for smallholder farmers in low tech environments.

Every transaction for each product is registered, from the purchase at the farm gate until the final sale to the consumer. These transactions together form your product chain. Blockchain offers the possibility to safely store this data, while with Trace you can make the production chain transparent.

Is your product organic? Did the farmer receive a fair price? Trace allows you to prove your promises. The proof can be shared with consumers. The blockchain tool Trace holds a library with a series of claims related to social, economic and environmental issues. Of course, we can develop a specific claim for your product.

Trace is the final link in your storytelling. Through a link or QR-code that is placed on your product, consumers land on an interface where they can walk through the whole product history. Check out the story of Pure Africa coffee

The ultimate goal: by providing you with new knowledge of your chain, Trace allows you to evaluate your sustainability ambitions. Moreover, discover to whom in your chain the newly transparent information adds value, and distribute that value proportionally across the chain.

Fairfood aims to redistribute value along food supply chains, with the purpose of enhancing farmers’ and workers’ incomes and livelihoods. We want to demonstrate that this fairness can be a win-win for all stakeholders; as farmers gain a higher income, companies can profit from future-proofing their business.

Supply chain transparency ultimately serves corporate accountability. For too long, misconducts have been hidden behind opaque food supply chains. By making them transparent, we put a spotlight on farmers’ and workers’ rights, allowing businesses to back up the promises they make about social and environmental sustainability, and consumers to dig into the true story behind their products.

Poverty is a driving force behind a lot of the issues in agri-food; it has been connected to child labour, deforestation and unsustainable agricultural practices. Yet, this fundamental issue is astonishingly complex in and of itself. To make the solution measurable, Fairfood is looking at the concept of living wages and incomes, which should allow workers and farmers to afford a decent standard of living.

Global crises demand corporate accountability. As companies need a more profound understanding of their impact on people and planet, they are turning to digital solutions, which often demand data collection at farm level. Fairfood envisions a future where everyone benefits from this digitisation. We put the farmer at the centre of all data processes, to ultimately have them benefit of the value these processes add to the final product.

Carbon insetting : Insetting is when a company reduces CO2 within its supply chain. They support farmers to plant trees and adopt climate-resilient practices, selling carbon credits for income. A new program with Solidaridad, Cool Farm Alliance, &ranj, Rabobank, and 12.7 million euros from the Dutch Postcode Lottery aims to achieve this.

Climate claims: Claim attestation is a central function of our main solution Trace. Climate claims are relatively new to Fairfood and we’re currently in the process of defining which climate claims we can support within our solutions. ‘No deforestation’ will most likely be a key climate claim we’ll support.